A Must-Read for Business Leaders in the AI Era
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As our discussion with Gates meandered through the corridors of AI's potential generally, we lasered in on this fundamental question surroundingAI: What does “productivity” entail in the age of AI? And we wondered, what would it mean for brands and marketing? Would it just be a cost savings exercise, or could it somehow also improve the actual creative work and its effectiveness? For Gates, the answer was clearly that it could do both.
“Productivity isn't a mere measure of output per hour; it's about enhancing the quality and creativity of our achievements... Productivity, in it's essence, is a function of three variables: quantity, quality, and efficiency. It's about doing more, doing better, or doing it with less.”
Bill Gates
Chapter 2, page 43
Adam Brotman, co-founder and co-CEO of Forum3, stands out for his innovative contributions in the digital space. He was named #2 in Fast Company's "100 Most Creative People" in 2012 and earned the title of CDO of the Year in 2015. As the inaugural Chief Digital Officer at Starbucks, Adam played a pivotal role in launching their renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.
Andy Sack, co-founder and co-CEO of Forum3, brings over 25 years of entrepreneurial and investment expertise in high tech and finance. As the founder and Managing Partner of Keen Capital, focusing on blockchain ventures, and a former advisor to Microsoft CEO Satya Nadella, Andy has been at the forefront of digital innovation. His successful track record includes leading TechStars Seattle and selling multiple technology companies to giants like Microsoft and The New York Times Digital, showcasing his deep understanding of technology trends and business strategy.
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