A Must-Read for Business Leaders in the AI Era

Your AI First Business Transformation Starts Here

AI First book
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AI First: The Playbook for a Future-Proof Business and Brand

AI First is the essential guide for business leaders who want to stay ahead in an AI-driven world. Featuring exclusive interviews with industry titans like Sam Altman, Bill Gates, and Reid Hoffman, AI First not only showcases how leading brands have transformed their operations with AI, but also provides you with the tools and a structured playbook to do the same.

excerpt from AI first

Brice Challamel touched upon a key reason the prompt contest was such a successful way to launch this effort at Moderna. It was not launched as a one-off training and pushed on the organization. They took efforts to have the core substance of the contest relate to real world problems the various departments at the company were trying to solve.

“I think one key thing that made this successful was timing. The fact that this competition was not sent in isolation. It was launched simultaneously with mChat [Moderna Chat] as a new problem, making Gen AI available within the organization. And so there was this sort of celebration of being able to embrace it.”
The risk of businesses that delay embracing AI is not merely falling behind; it’s becoming obsolete.
Bill Gates
The need for humans to work with AI is where the amplification really happens.
Reid Hoffman

Available for pre-order now

AI First was written over the course of 2024 with the support of the AI First Community, a networking hub for business professionals inspired by the AI First book. Members get early access to all book chapters, a hardcover edition, live discussions, and the opportunity to connect with others business leaders driving AI transformation. Interested?
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Meet The Authors

Andy Brotman from CNBC MakeIt article

Adam Brotman

Adam Brotman, co-founder and co-CEO of Forum3, stands out for his innovative contributions in the digital space. He was named #2 in Fast Company's "100 Most Creative People" in 2012 and earned the title of CDO of the Year in 2015. As the inaugural Chief Digital Officer at Starbucks, Adam played a pivotal role in launching their renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Headshot of Andy Sack.

Andy Sack

Andy Sack, co-founder and co-CEO of Forum3, brings over 25 years of entrepreneurial and investment expertise in high tech and finance. As the founder and Managing Partner of Keen Capital, focusing on blockchain ventures, and a former advisor to Microsoft CEO Satya Nadella, Andy has been at the forefront of digital innovation. His successful track record includes leading TechStars Seattle and selling multiple technology companies to giants like Microsoft and The New York Times Digital, showcasing his deep understanding of technology trends and business strategy.

A Glimpse into the Future of AI

"95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by AI."
Sam Altman, CEO of

Business solutions for the ai era

AI First Book

Written by digital transformation experts Adam Brotman and Andy Sack, this book combines visionary insights with practical, actionable strategies to help you implement an AI First approach in your organization.

AI First Community

From early access to AI First chapters to live discussions and exclusive expert content, get unparalleled resources at your fingertips to elevate your AI expertise and strategy.

AI First Bootcamp

Unlock the full potential of your team with our comprehensive AI Bootcamps. Designed to accelerate your team's AI proficiency and propel your organization ahead of the digital curve.

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