Geekwire
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July 30, 2024
Seattle tech vets launch ‘Spok,’ an AI copilot that aims to streamline marketing tasks
A marketer’s job often involves hours and days doing competitive analysis and gathering strategic insights before launching campaigns. A pair of Seattle tech vets are betting that AI can take care of those tasks.
Forum3
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July 17, 2023
Forum3 Introduces Hive3: A First-of-its-Kind Competitive AI League
Where the best AI creators compete to win $250K in cash prizes and rewards from top consumer brands
CoinDesk
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February 21, 2023
How Ownership Changes the Experience, With Adam Brotman and Andy Sack, Co-Founders and Co-CEOs of Forum
Adam Brotman and Andy Sack of Forum3 discuss how they help brands build Web3-powered loyalty programs, most notably for Starbucks Odyssey.
Entrepreneur
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February 21, 2023
Starbucks Odyssey NFTs Sell Out in Just 18 Minutes
The NFTs already have a secondary market volume of over $120,000.
Fast Company
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December 18, 2022
NFTs are dead. Long live digital collectibles
Adam Brotman built Starbucks rewards and payment program into the envy of corporate America. Now he wants to help all brands reinvent their relationship with their fans...
GeekWire
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December 14, 2022
After advising Starbucks’ NFT project, Seattle tech vets Adam Brotman and Andy Sack raise $10M for Web3 startup
Two longtime Seattle-area tech leaders are teaming up on a new startup that sells NFT-based customer engagement tech to consumer-facing companies. Former Starbucks exec Adam Brotman and startup investor Andy Sack just raised $10 million for Forum3.
PYMNTS
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December 13, 2022
Restaurants Tap New Rewards Programs to Drive Deeper Consumer Loyalty
As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs.
Blockworks
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December 12, 2022
Are NFTs the New Loyalty Cards? Starbucks Thinks So
Brand loyalty programs become ever more relevant during the holiday season when consumers can expect rewards in the form of discounts, giveaways or gift packages. Starbucks is brewing up a new flavor of rewards programs using Web3 technology...
Forum3
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December 9, 2022
Forum3 Raises $10 Million to Bring Digital Collectibles to Brands’ Loyalty Programs
Forum3’s seed round accelerates its effort to build a platform and hub for customers and brands to take advantage of the now fast growing category of branded digital collectibles and experiential loyalty...
TechCrunch
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December 8, 2022
Starbucks opens up its web3 loyalty program and NFT community to first beta testers
Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which includes coffee-themed NFTs that translate to real-world experiences, is an extension of Starbucks’ existing loyalty program, Starbucks Rewards, but leverages web3 technology like the polygon blockchain and NFTs...
CoinDesk
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December 8, 2022
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
Starbucks on Thursday launched a beta test of its highly anticipated Odyssey program, which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The popular coffee chain opened the Web3 extension to its Starbucks Rewards program to a "small group of waitlist members," including employees and customers, allowing them to engage in interactive...
DIGIDAY
·
September 19, 2022
From Starbucks to sailing leagues, Web3 loyalty programs are being tested more broadly
Companies are experimenting with new ways to engage customers over longer periods of time via loyalty programs.
CNBC MakeIt
·
November 25, 2021
Why this former Starbucks exec left a CEO job to launch a start-up: ‘It’s odd and scary, but also wonderful’
The Seattle native is now the CEO of Brightloom, which builds software that enables smaller businesses to better connect...
Fast Company
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This new AI marketing tool aims to be a data scientist, strategist, and planner all rolled into one
Forum3’s new Spok platform wants to be the ultimate marketing tool for small brands.
