A Must-Read for Business Leaders in the AI Era

A Must-Read for Business Leaders in the AI Era

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AI First: The Playbook for a Future-Proof Business and Brand

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excerpt from AI first

In the summer of 2022, months before ChatGPT would capture the world's attention with its release later in the fall of that year, Salhad a pivotal experience that would set Khan Academy on an accelerated path towards AI integration.

"It was a holy shit moment," Sal admits. "After my first encounter with GPT-4, the OpenAI team gave us access to it - for the weekend - for myself, our Chief Learning Officer, and our CTO."

It sparked an immediate urgency. Sal understood that this technology had the potential to fundamentally change educationthrough scalable, personalized tutoring - the very field and mission in which Khan Academy operated and was founded upon.

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Lead with AI.
Stay Ahead of the Curve.

AI First is the essential guide for business leaders who want to stay ahead in an AI-driven world. Written by digital transformation experts Adam Brotman and Andy Sack, this book combines visionary insights with practical, actionable strategies to help you implement an AI First approach in your organization. Featuring exclusive interviews with industry titans like Sam Altman, Bill Gates, and Reid Hoffman, AI First not only showcases how leading brands have transformed their operations with AI, but also provides you with the tools and a structured playbook to do the same.

Why AI First is Essential Reading

Exclusive Interviews

Access candid conversations with AI visionaries such as Sam Altman, Bill Gates, and Reid Hoffman, who are at the forefront of the AI revolution.

Case Studies

Learn from real-world examples of brands and leaders who have successfully adopted an AI First mindset, and understand the strategies they used to drive transformation.

Practical Playbook

Discover a practical, step-by-step method for bringing AI into your business, designed to fit various organizational contexts and leadership levels.

A Glimpse into the Future of AI

"95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by AI."
Sam Altman, CEO of

Meet The Authors

Andy Brotman from CNBC MakeIt article

Adam Brotman

Adam Brotman, co-founder and co-CEO of Forum3, stands out for his innovative contributions in the digital space. He was named #2 in Fast Company's "100 Most Creative People" in 2012 and earned the title of CDO of the Year in 2015. As the inaugural Chief Digital Officer at Starbucks, Adam played a pivotal role in launching their renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Headshot of Andy Sack.

Andy Sack

Andy Sack, co-founder and co-CEO of Forum3, brings over 25 years of entrepreneurial and investment expertise in high tech and finance. As the founder and Managing Partner of Keen Capital, focusing on blockchain ventures, and a former advisor to Microsoft CEO Satya Nadella, Andy has been at the forefront of digital innovation. His successful track record includes leading TechStars Seattle and selling multiple technology companies to giants like Microsoft and The New York Times Digital, showcasing his deep understanding of technology trends and business strategy.

Ready to bring AI First ideas to life? Checkout our AI First Bootcamp for hands-on, expert-led guidance.

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