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April 2, 2025

AI in CPG: Athletic Brewing's Marketing Playbook with Andrew Katz

In this episode of AI First with Adam and Andy, we sit down with Andrew Katz, Chief Marketing Officer at Athletic Brewing, to explore how AI is reshaping marketing in the CPG industry. Andrew shares his hands-on approach to integrating AI into daily workflows, the role of GenAI in creative ideation, and the challenges of navigating the attention economy.

We dive into:

  • How AI is optimizing marketing decisions and media spend
  • Why consumer sentiment is still hesitant about AI-generated creative
  • The future of AI in brand awareness and product positioning
  • Lessons for CPG executives looking to embrace AI
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