Andy Sack and Adam Brotman unpack Ghost GDP, a term from the Citrini report examined in their book, Agents Inc. The concept describes a scenario where AI agents perform work once done by people, letting companies keep producing goods and services, and even grow profits, without a matching rise in employment.

They explain why this breaks the usual link between strong GDP and low unemployment: output and profitability can climb even as fewer people are needed to generate them, leaving workers and consumers under pressure on both income and affordability. That tension feeds a broader debate the hosts return to often: whether AI creates enough new entrepreneurial opportunity, through solopreneurship and one- or two-person companies, to offset the jobs it displaces. Brotman notes a solo operator's company can take many forms, from a product business to an individual contributor freelancing with AI assistance.

For executives, the discussion signals that headline economic indicators may increasingly diverge from workforce and consumer health, and that reading productivity, GDP, and unemployment data will require new context in an AI-driven economy. Sack and Brotman frame solopreneurship, and the rise of small AI-assisted teams, as a force leaders will need to track and adapt to.