Game-Changing AI: Inside the Seattle Sounders’ Strategic Shift

Join hosts Andy Sack and Adam Brotman as they sit down with Hugh Weber, President of Business Operations at Seattle Sounders FC, to explore how AI is reshaping sports management. Hugh dives into the team’s AI journey, revealing game-changing strategies, cultural shifts, and key lessons from integrating AI into operations. Hear firsthand about the productivity boosts, decision-making insights, and the challenges of embracing innovation in a fast-paced industry. Plus, Andy and Adam’s post-episode commentary delves into the future of AI—unpacking agentic AI, text-to-action capabilities, and strategic planning for businesses looking to harness AI’s full potential. Don’t miss this compelling conversation about the present and future of AI in sports and beyond.