AI can now produce video, images, and presentations at near agency quality, and the cost of production keeps falling. In this episode of AI First with Adam and Andy, Adam Brotman and Andy Sack are joined by Forum3's Rose Kelly to unpack what that means for marketing leaders, starting with a viral, fully AI-generated singer called Claudia.
The conversation covers how quickly content quality has improved, why standing out gets harder as the volume of content multiplies, and why taste, expertise, and judgment still matter when so many AI campaigns look alike. Andy argues that existing customer relationships become more valuable as output becomes abundant.
Adam closes on what changes when agents, not just people, can create content and decide where to deploy it, pointing toward a new level of marketing automation. For executives, the takeaway is to look beyond producing more and toward relationships, judgment, and the systems that put the right content in the right place.
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