What Our Clients Ask Us Most is a 10-page Forum3 guide that gives straight answers to the 31 questions leaders ask about AI. It covers getting started and rollout, measuring results, choosing between tools such as Claude, ChatGPT, and Copilot, memory, models, and usage limits, skills, plugins, and projects, connecting files and data, and safety and admin controls.
Many answers include data from sources such as McKinsey, BCG, Gartner, IBM, and a Wharton and GBK Collective survey. After reading, a leader can decide how to roll AI out, pick a main tool, set up skills and connectors, and put approval rules and permissions in place before widening access.
The guide notes that tool details change quickly, so product-specific answers should be confirmed in your own plan.
In this AI Workshops session, Forum3 AI specialist Kait Smith and guest Rose Kelly, Chief Strategy Officer, work through the AI questions clients ask most. They cover starting with one general-purpose tool such as ChatGPT or Claude, choosing between Claude Opus and Sonnet, and the difference between a skill, a scheduled task, and an agent.
The session also covers keeping a person in the loop to approve agent outputs, setting brand guidelines org-wide as a skill or design system, and triaging a connected inbox in Claude, ChatGPT, or Copilot. Rose explains why token counts are a poor measure of AI's value and compares measuring AI's ROI to measuring electricity's, using team surveys and pilots.
Viewers leave knowing how to set guardrails before a rollout, when an everyday model is enough, and where a person should approve AI work before it goes out.
Built for restaurants. Proven across consumer brands. No pitch deck, no pressure. Just a conversation about where you are and where AI can take your business.
